Check whether the offer is clear
Can the right person understand what the business does, who it helps and how to take the next step? If the answer changes between a social profile, an ad and a landing page, resolve that inconsistency first.
Follow the journey yourself
Open the site on a phone. Follow the link a prospect would use. Read the page and test the form in a controlled test environment. Check the confirmation and team handover. A broken link is not an acquisition problem.
Look at relevance and volume
More visitors are useful when they include people who can benefit from the offer. More leads are useful when the business can understand, qualify and respond to them. Define what a useful enquiry looks like before celebrating a larger number.
Choose a bounded next move
A focused change might be a clearer offer, one landing page, better qualification or a reliable follow-up workflow. Write down the reason for the change and what evidence would show improvement. Review that evidence before adding another channel.
Find the point where useful interest stops moving. Start the work there.